Does email marketing work? YES! Email marketing has proven to be very successful with the right formula and strategies. Email marketing is affordable (much cheaper than direct mail marketing), direct, and bridges the gap between your message and your consumer group. Sounds simple right? Not so fast …

Here are a few questions you should ask yourself before launching an email marketing campaign.

• Are you a spammer? Don’t be. Email marketing really is a permission based marketing platform. Some will argue that all email solicitations are spam and those that will argue otherwise. Most businesses today send marketing emails to customers that have opted in to receive their message. This can be achieved through various interactions with the customer. After a successful online transaction the customer might be asked to check a box to receive emails or the passing of a business card or sign up sheet during a face to face interaction at an event or conference. The list goes on and on.
• Is your email message clear, professional, designed to reflect your business or brand, and relevant to the needs of the customer?
• Is your subject line strong and to the point? If the recipient recognizes these elements your open rate is likely to be higher.

Email marketing is great tool that can increase sales, deliver quick to the point information, increase traffic for your website, and keep your customers informed and up to date with all the exciting things going on in your business.

Not currently using email marketing?
Let 814 Inc assist with developing a professional email marketing campaign that fits the needs of your business and help you stand out against the competition.

Email campaigns for client: b2c Savings Program